Made in Hackney plant-based burgers launch in Fuller’s pubs
Fuller’s is delighted to announce a new partnership with Made in Hackney – a local community food kitchen. The partnership is kicking off with Made in Hackney’s plant-based burger which will be available in Fuller’s pubs this week.
Made in Hackney’s plant-based burger comprises a jerk patty topped with smoked cheese alternative, tahini-dressed kale, balsamic beef tomato and a secret sauce – served with triple-cooked chips. The burger patty has been developed using tasty and nutritional ingredients – such as mushrooms, beetroot, quinoa and more.
Ahead of the launch, we organised a cook-off in the Made in Hackney kitchen with some of Fuller’s General Managers, so they could cook, test and try the new recipe before adding it to their menus. The cook-off was a great success with everyone leaving feeling excited and inspired about the new dish.
Alongside the burger, Made in Hackney has also developed some bespoke vegan dishes for Fuller’s Christmas menu this year. These plant-based dishes will widen Fuller’s Christmas offer and strengthen Fuller’s commitment to offer more sustainable dining through plant-based dishes.
Roshni Shah, Made in Hackney’s Plant Futures Programme Manager, said: “I am over the moon about our new partnership with Fuller’s. We are committed to making plant-based dining the norm, not the exception. Our food being available to Fuller’s customers brings us one step closer to achieving this. It has been great working with the team at Fuller’s to develop a burger that is tasty, healthy and something that everyone can enjoy. I can’t wait to see it on the pub menus.”
Paul Dickinson, Fuller’s Director of Food, said: “I am really excited about this new partnership. Made in Hackney’s mission aligns perfectly with Fuller’s ethos. Its commitment to helping the community, making healthy eating accessible and tackling the climate crisis resonated with us all at Fuller’s...
We are also always looking at how we can diversify our menus. We know that plant-based dishes aren’t only for those following a vegan lifestyle – with nearly 40% of meat eaters in the UK having reduced their meat consumption in the last six months. So to be able to offer plant-based dishes that are nutritious and delicious is fantastic.”
Fuller's X Made in Hackney Competition
Be in with a chance of winning yourself and three friends the chance to try the new Made In Hackney burger, plus a free drink each in a Fuller's pub. To enter, look out for the post on both Fuller's and Made In Hackney's Instagram on 25 August. Tag three friends and follow both accounts. The voucher prize can be redeemed in a participating Fuller's pub up until 30 September.
About Made in Hackney
Made In Hackney opened its doors in 2012 as the UK’s first fully vegan community cookery school and charity. They collaborate with communities to showcase and develop skills, knowledge and inspiration to grow, cook and eat more plants.
The kitchen started as a response to global and local crisis – health inequalities, food access and climate change. These interconnected issues drive their mission to bring about positive change in the areas of community, health and environment with delicious, culturally varied, nutritious plant-based food at the centre of all they do.
The heartbeat of the organisation is their cookery and food growing classes. These sessions are opportunities to bring people together, share skills and cultural cuisines, learn new ones, deepen community connection and inspire joyful and lasting behaviour change...
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