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Cookie Policy

1. What are cookies?

Cookies are small text files that are placed on your computer, smartphone or other device when you access the internet.

2. Why do Fuller’s use cookies

Our website uses cookies to distinguish you from other users of our website. This helps us to enhance your experience when you browse our website and also allows us to make ongoing improvements. Without cookies enabled we can't guarantee that the website and your experience of it are as we intended it to be. By continuing to browse the site, you are agreeing to our use of cookies.

3. What Cookies do we use: 

Strictly necessary cookies.

These are cookies that are required for the operation of our website. They include, for example, cookies that enable you to log into secure areas of our website, use a shopping cart or make use of e-billing services. 

Analytical/performance cookies.

They allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily. 

Functionality cookies.

These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).

Targeting cookies.

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. We may also share this information with third parties for this purpose.  

4. Cookie Names and Their Purpose

FontSize contrast

If you choose to resize the text or enhance the colour contrast on our website, these cookies are used to remember your preferred settings. They allow you to look around our website without having to reset the text size or contrast on each new page you visit. Expires at the end of the session (i.e. when you close your browser).


Sometimes we may draw your attention to important information on our website using a pop-up newsflash. If you select 'do not show again', this cookie simply stores your preference to prevent the pop-up newsflash from reappearing.


If you decide to register or login on our website, we will issue this cookie to keep you logged in as you navigate from page to page.


This cookie makes it easier for you to login on return visits to our website. Your username will automatically appear in the login box and you just need to enter your password to login.


Stores a random string as a session id that is used in the ordering process and is needed for the 3D security check with Verified by Visa service.  There are two of these created, one on the http site and the other when you enter checkout at the secure https site.  Expires at the end of the session (i.e. when you close your browser).


This cookie is allocated when you add a product to basket. It stores a random number to identify your shopping basket. Expires within three days from the last time you visited the site


This is used to indicate whether we should fetch your address details from your previous orders if you have opted in for ‘Remember me’ service. For this site, this cookie will always show a status of opt-out, and your address details will not be stored.  Expires at the end of the session (i.e. when you close your browser).


This is required by our websites to allow them to function, and this will be reset should you chose to remove it at any time.


This is used to distinguish users and sessions. Created when javascript library executes and no existing utma exists. Expires 2 years from set/update.


This is used to determine new sessions/visits. Created when javascript library executes and no existing utmb exists. Expires 30 minutes from set/update.


This is used with utmb to determine whether user was in a new visit/session. Cookie operates in conjunction with utmb.  Expires at the end of the session (i.e. when you close your browser).


This stores traffic source, i.e. user accessed site via link, search engine, or no previous page. Created when JavaScript library is executed and updated every time data is sent to Google Analytics. Expires 6 months from set/update.

Google Analytics

This uses cookies to help us analyse how our visitors use the site. Find out more about how these cookies are used on the Google privacy site.

5. Email Link Tracking

Our emails contain a number of hyperlinks, each of which has a unique tag. When you click on one of these links the mailing company logs the click so that we can understand who has clicked through from an email to our website. We use this information to tailor future messages to you.

6. Controlling and Deleting Cookies

If you want to restrict or block the cookies we set, you can do this through your browser settings. The ‘help’ function within your browser should tell you how however this is likely to impact your use of the site.

Alternatively, you could visit, which contains comprehensive information on cookies on a wide variety of browsers. You’ll also find details on how to delete cookies from your computer. To learn about controlling cookies on the browser of your mobile device please refer to your handset manual.

7. Managing Analytics Cookies

Google analytics provide a browser plugin to prevent their analytics cookies being placed which you can download here or you can use your browser settings to disallow analytics cookies.

8. Contact information & Preferences

If you have any questions about this policy or how your data is processed please contact us at Fuller, Smith & Turner P.L.C., Pier House, 86-93 Strand-on-the-Green, London, W4 3NN, via phone on 020 8996 2000 or via email to [email protected].

You can unsubscribe from our marketing communication at any time by clicking on the preference centre link at the bottom of any of our marketing communications. Alternatively you can email [email protected].

Last Updated 26/05/2020

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