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Sustainable Sources

Sustainable sources

Our supply chain is responsible for over 62% of our carbon emissions and our suppliers are the key to us reducing our impact on the planet. Fuller’s has always been proud of the relationships we hold with our suppliers and their willingness to support us on our mission. More than ever, this year, our suppliers have been working hard on their own sustainability journeys and these initiatives are helping us and them to strive for a better planet and stronger communities.

Severn & Wye

Severn & Wye is one of our seafood suppliers and creates our iconic London Porter smoked salmon in its Gloucestershire smokery. Severn & Wye is committed to purchasing raw material from both a sustainable and responsible supply base, wherever possible. Severn & Wye never purchase fish from species recorded on any endangered species list or with an Marine Conservation Society (MCS) rating greater than 3.

Severn & Wye fully supports the commitment of the farmed salmon feed suppliers in their efforts to achieve zero net deforestation through the cultivation of soy contained within its feed. In order to achieve this, Severn & Wye only sources raw materials that are certified as sustainable by schemes such as ProTerra or the Round Table on Sustainable Soy.

Direct Seafoods

Sourcing fish responsibly is paramount to Direct Seafoods. It passionately believes in promoting the most sustainable products available. It works closely with its fish and seafood suppliers, both mainstream and specialist. Direct Seafoods has links with NGOs such as Marine Stewardship Council (MSC) to develop and market sustainable alternatives.

A significant amount of seafood is wild caught which can lead to overfishing, unwanted by-catch and destructive catch methods. Direct Seafoods takes the view that it needs to work within the industry to guide customers towards sustainable choices.

Its Seafood Sustainability principles dictate that it:

Seeks third party independent accreditation wherever possible and gives reference to suppliers that are accredited.

Demands to know the source and origin of the seafood it sells and endeavours to shorten the supply chain wherever possible.

Never knowingly sell products that damage the environment or risk the survival of a species without a plan to rectify the products’ sustainability credentials.

Read more about sustainability at Direct Seafoods.


Asahi plans to become carbon neutral within its breweries by 2030 and to engage its suppliers and partners to reduce carbon emissions of its products across the whole supply chain by 30% in the same period. Asahi’s ultimate commitment is to achieve Net Zero emissions across its entire supply chain by 2050. By 2025, all electrical energy that it uses in its breweries will be coming from renewable sources.

Asahi’s ambition is that all of its breweries will be carbon neutral, all the packaging we use recyclable, ingredients coming from sustainable sources and it will continue to be the best in class in water consumption, while fostering partnerships across supply chains, as well as in the communities where it operates.

Asahi’s Draught Technical Services team recently moved its 10-vehicle fleet to plug-in hybrid electric vehicles (PHEVs). In an average year, the Draught Technical Services team covers 200k miles, generating a carbon output of around 67 tonnes per year. As a result of the switch to PHEV petrol vehicles, the estimated annual carbon output of the team should now be 22 tonnes – cutting emissions by two thirds.

Find out more about Asahi’s sustainability programme.

Sipsmith: Proud to be a B Corp

In May 2021, Sipsmith achieved its B Corp certification and continues to maintain its high standards of social and ethical performance, public transparency and legal accountability – both in the sector as one of the first gin distilleries to have B Corp and within the wider business community.

Sipsmith continues to source its electricity from renewable sources, eliminating Scope 2 emissions. It harnessed the power of cold water in the winter to reduce its energy use during distilling. Sipsmith continues to improve the efficiency of its steam generation by detecting and eliminating leaks.

Flex-hex packaging was trialled for its single use bottles during 2022, where 1.5k bottles were sent out. The feedback from customers was positive, with no complaints about breakages. Building on this success, Sipsmith will be redesigning its packaging for the new bottle once the existing packaging stock has been used.

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