Off Menu IPA: Q&A with Camden Town Brewery’s Founder

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Camden Town Brewery has released its first official IPA, ‘Off Menu’, which is now available exclusively on draught at selected Fuller’s pubs.  

We asked Camden’s Founder, Jasper Cuppaidge, all about Off Menu IPA, including the story behind its name, what hops and malts are used, and what to expect when trying the brand new beer… 

Camden Town Brewery Off Menu IPA launches in Fuller's pubs

What’s the story behind Off Menu IPA? 

Jasper [pictured below] said: “We’re a lager brewery, but we’ve always been brewing IPAs – largely inspired by those fresh West Coast styles using Californian hops from the UK and around the world. We wanted our first ‘official’ IPA to be crisp and clean, with that big, hoppy IPA character we love – so Off Menu was brewed with our lager-learnings and is just that. Super drinkable, tropical and hoppy.”

Camden Town Brewery Off Menu IPA launches in Fuller's pubs
Camden Town Brewery's founding father, Jasper Cuppaidge.

What does it taste like? 

“Off Menu is hoppy and tropical, with a clean, crisp finish. It’s 5.8% ABV, true to those West Coast styles, but super balanced. It’s hazy, unfiltered and, like all our beers, unpasteurised too, for the freshest taste.”

Camden Town Brewery Off Menu IPA launches in Fuller's pubs

What inspired the name?

“Inspired by the chefs serving up secret burgers at your favourite bistros, this is our Off Menu dish – our ‘secret sauce’. IPAs haven’t always been on the menu for us, but with our brewers always trying out new recipes and tasting lots of beers, we’ve always had a few on the taps at our brewery bar under names like ‘Double Pale’, before launching our first ‘official’ IPA.”

Camden Town Brewery Off Menu IPA launches in Fuller's pubs

What hops and malts were used and why?

“We spent a lot of time getting the recipe just right – this is IPA the Camden way. Brewed with just early harvest Simcoe, a Californian hop that’s packed full of citrus fruit and tropical flavours, picked right at the start of the hop season to get the freshest flowers.

“We chose to use a single hop in this beer to get a really defined citrus grapefruit character, adding the Simcoe in two super concentrated forms – T90 Pellets and Lupulin Cryo Powder. The Cryo hop process involves deep-freezing the hops with liquid nitrogen and then extracting just the purest, freshest, more aromatic oils from inside the hop flowers – think of chili seeds inside a chili pod, but a powder. This makes it twice as hoppy as a regular hop pellet and gives us the best hoppy aromas possible.

“Throw in some Cali ale yeast, to get those West Coast characteristics that inspired the style, and a mix of our malts – Extra Pale, Aromatic, Cara, Wheat and our house Pilsner malt from Bamberger Malzerai, which give the beer its light, clean malt character.”

Camden Town Brewery Off Menu IPA launches in Fuller's pubs

Where is Off Menu IPA available? 

“Fuller’s operate great pubs and we make great beer, so I thought it was about time the two Londoners teamed up to spread the beer joy, which is why Off Menu IPA has launched on tap at a bunch of Fuller’s pubs. It’s also available on tap and in the fridge at our Camden Brewery Bar, and from Sainsbury’s for everyone to enjoy at home.”

Click here to find a pub serving Off Menu IPA. 

Camden Town Brewery Off Menu IPA launches in Fuller's pubs

What’s next for Camden Town Brewery?

“Lots of great beery things are coming up! The next of our Seasonal Hells Lager range is launching this winter in illustrated cans by Dutch artist, Bodil Jane, as well as our annual barrel aged beer of the year ‘Beer 2019’ – an 11% ABV Imperial Pilsner aged in the classic champagne combo of Pinot Noir and Chardonnay barrels for nine months. You can also expect a fresh new look to our original brewery in Camden, too.”

Camden Town Brewery Off Menu IPA launches in Fuller's pubs

Try Off Menu IPA

Camden Town Brewery’s Off Menu IPA has an ABV of 5.8% and is available in 100 of our Managed Pubs

Try Camden’s new Off Menu IPA, on the house! For every signature dish ordered at a Fuller’s pub with a Fuller’s Kitchen, you will receive a pint of Off Menu IPA, on us, until the end of November 2019. 

Camden Town Brewery will be carrying out ‘Camden shouts’ throughout November, where they will visit Fuller’s pubs and shout the entire pub a round of Off Menu IPA. 

Click here to find a Fuller's pub serving Off Menu IPA. 

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