Pride Loves Pride
A new partnership for London Pride Unfiltered as it becomes the Official Beer Partner of the Pride in London Parade!
London Pride Unfiltered is showing its support for Pride in London on 7 July 2018 by becoming the parade’s official beer partner!
Look out for the Pride themed campaign and bespoke iconic branding around London Pride Unfiltered on social media, in tube stations and in Fuller’s pubs along the route.
What is Pride in London?
Pride in London aims to provide a platform for every part of London’s LGBT+ community. It seeks to raise awareness of issues, and campaigns for freedoms that will allow all people, regardless of gender or sexual orientation, to live their lives on a genuinely equal footing.
The Fuller’s pubs in and around the route include:
What Will I See?
These Fuller’s pubs will be celebrating during the Parade, with similar vibrancy as they sport London Pride Unfiltered glassware, Pride Loves Pride themed t- shirts worn by staff, bespoke Pride Loves Pride themed keg lenses and colourful beer mats.
To encourage the party atmosphere during the Parade, brand ambassadors will be handing out vouchers for free pints of lovely cold London Pride Unfiltered.
The partnership is also being marked with an imaginative outdoor campaign featuring the bespoke London Pride Unfiltered branding with messages including “Born this way” and “You won’t catch us coming out for a day – we’re London Pride 365 days a year.” Watch out for the posters at tube stations such as Oxford Circus!
Jane Jones, Director of Marketing at Fuller’s, said: “Pride in London is a great fit for Pride, but it doesn’t just share the same name; we share the same values of authenticity and independence, being a long-standing part of the fabric of London’s rich and varied culture since 1959. The Pride in London Parade is as revered as our beer and this link allows us to bring these two icons together, leading to a perfect partnership.”
Pride in London is a great fit for Pride, but it doesn’t just share the same name; we share the same values of authenticity and independence.
This campaign was created by London based advertising agency Recipe.
So grab a voucher, grab a pint, and celebrate over a refreshing, proud pint of London Pride Unfiltered!
London Pride Unfiltered
While most keg beers are filtered and pasteurised, London Pride Unfiltered is brewed using minimal processes, to retain as much of its natural flavour as possible. It is brewed to the same recipe as London Pride Original and dry hopped for added character. Read more about this beer here!
London Pride Social:
Facebook / Twitter / Instagram