An après ski bar has popped up at The Conductor in London
Dreaming of a ski trip to the French Alps? The Conductor bar in Farringdon has partnered with Jubel to transport you there, by replicating an après bar right here in London.
Open from 5pm every Wednesday to Friday until 27 March 2020, step inside the Jubel Ski Lodge pop-up bar at The Conductor to discover the décor (and liveliness) of an alpine ski lodge, partnered with the signature brew of Jubel Alpine – a perfect combination for melting away your winter blues...
Retreat to the French Alps (without leaving London)
The idea for Jubel’s original beer, Alpine, was born in an après bar in the French Alps, making the pop-up bar a special celebration of the Cornwall-based brewery’s origin and story. Alpine is a gluten free, vegan, 4% ABV fruity lager naturally infused with peach – boasting characteristics of a classic pilsner.
Andrew Pinkney, Jubel’s Brand Activation Manager, said: “Jesse, our co-founder, was on holiday with a group of friends taking in the snow, skiing, and blue skies when he stumbled upon the ‘Demi Peche’ tradition. This delightful beverage consisted of a pint of lager topped with peach syrup. He thought it tasted so good that he had to bring it back to the UK,” Andrew explained.
“We want to share this experience with other people by replicating the atmosphere of this ski bar, and compliment it with the taste of the Jubel Alpine Brew.”
Slide out of the cold and into the warmth...
The immersive Jubel Ski Lodge enables visitors to escape the hustle and bustle of London (and the weather) and be transported to a lively, warm après bar.
Andrew said: “In the Jubel Ski Lodge customers can not only experience the pure bliss of being in the Alps, but taste it too with the signature brew of Jubel Alpine. Along with this, they can also enjoy our other award-winning beers, including Elderflower and Grapefruit.”
The pop-up bar will have a selection of other drinks available, bar snacks and sharing platters.
Pop into Jubel's Ski Lodge pop-up
The Jubel Ski Lodge at The Conductor is open until 27 March 2020, every Wednesday to Friday from5pm until late.
To celebrate the launch of the eight week apres-ski pop-up bar, Jubel are giving two lucky Londoners the chance to take part in The Ski Week in Austria with an all-expenses paid ski trip from March 14-21. The 'Pint to Piste' competition will run from 3-21st February where every pint purchased at The Jubel Ski Lodge is one entry. Follow @Jubel on Instagram for terms and conditions.
So, get your après on, adjust your altitude and slide into the Jubel Ski Lodge at The Conductor, located at 1 Fleet Place, Farringdon, London [EC4M 7RA], next to the City Thameslink.
Visit www.theconductorbar.co.uk for more information and to make a booking.