“Both Fuller’s and Dark Star are brewers with quality and taste at their heart. I just can’t wait to see how Dark Star innovates further with the support of Fuller’s.” -Simon Dodd, Managing Director of The Fuller’s Beer Company
Earlier this year, Fuller’s and Dark Star Brewing Co. joined forces with the objective of growing Dark Star brands, such as the well-loved Hophead, Revelation and Dark Star Original, as well as a range of seasonal beers. The move will help fund investment in new markets for Dark Star, to make these favourites accessible to a wider audience. Brewing will continue at Dark Star’s site in Partridge Green, with Managing Director James Cuthbertson at the helm.
Why is this such a great fit?
James Cuthbertson said: “The partnership with Fuller’s, another independent brewery with fantastic heritage and great beer at its very core, will allow us to take the brewery to the next level. The deal means we will continue to do what we do, but gives us huge opportunities to brew more one-off small batch beers hand-in-hand with exploring the export market and expanded bottle and can formats.”
Certainly, there can be no question of both Fuller’s and Dark Star’s commitment to quality, working ethos and dedication to the community. Dark Star has the added traits of being “young and exciting”, according to Simon Dodd.
James Cuthbertson states: “We’ve always described Dark Star as more of a hobby that got out of control than a business, an ethos that will remain at the centre of what we do and what we’re about, after all, beer should be fun and accessible.”
This union is yet another step in Fuller’s journey in working with regional, innovative breweries, highlighted by the collaborative project Fuller’s and Friends, which launched late last year.