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Fuller’s Managed Estate Awarded BII Sustainability Champion Status

Fuller’s is delighted to announce that all 197 pubs and hotels in its managed estate have been awarded BII Sustainability Champion status – making Fuller’s the first company to have its entire managed estate recognised in this way. Fuller’s support centre, Pier House, has also received the Company Edition of the award.

The Sustainability Champion Award was created by the British Institute of Innkeeping (BII) and is awarded to “those in the industry who have gone above and beyond to demonstrate their commitment to running a sustainable business”. Fuller’s won this accolade for its proactive work in four key areas – energy reduction, waste reduction, sustainable procurement, and customer and team engagement.

Oliver Rosevear, Fuller’s Director of Sustainability, said: “This is a great achievement for Fuller’s and our Managed Pubs and Hotels team. In 2021, we announced we would achieve Net Zero by 2040 – with a commitment to achieve Net Zero for operational emissions by 2030. Through our sustainability programme, Life is too good to waste, Fuller’s has made real progress over the last year in energy reduction, waste reduction, sustainable procurement, and customer and team engagement. All of our energy comes from 100% renewable sources, and we’ve worked hard to reduce our energy usage through behavioural and equipment change.

“In 2022, the initiatives we had undertaken resulted in a 13% reduction in electricity usage and 14% reduction in gas. We have also increased our recycling this year to 59% and committed to sending zero waste to landfill. We also work closely with our suppliers to ensure our customers have plenty of sustainable food and drinks options.

“Our team members are key to our success, and we have many people across the business who are engaged with our sustainability initiatives – so it’s great to see all of their hard work recognised with these awards.”

Steve Alton, BII Chief Executive, said: “Since launching our Sustainability Champions Awards this summer, it has been fantastic to see the huge amount of work and commitment from our sector. Sustainability has to be a key focus for pubs and hospitality venues, to protect our local and global environments, but also to ensure their businesses are running as efficiently as possible to counter the effects of inflation and rising energy prices.

“Fuller’s dedication to bringing every team member on this journey with them has shown the true power of collaboration and communication. We are delighted to recognise them as the first estate to achieve Sustainability Champion status across the board. Sharing the inspiring ideas and innovation from all of our Champions has highlighted once more what an incredible industry we are privileged to be a part of.”




For further information, please contact the press office:

Georgina Wald 020 8996 2198 [email protected]

Alice Monteath 020 8996 2074 [email protected] 


Fuller, Smith & Turner PLC is the premium pubs and hotels business that is famous for beautiful and inviting pubs with delicious fresh food, a vibrant and interesting range of drinks, and engaging service from passionate people. Our purpose in life is to create experiences that nourish the soul Fuller’s has 197 managed businesses, with 1,009 boutique bedrooms, and 179 Tenanted Inns. The estate is predominately located in the South of England (43% of sites are within the M25) and stretches from our London heartland to the Jurassic Coast via the New Forest. Our Managed Pubs and Hotels include Cotswold Inns & Hotels – seven stunning hotels in the Cotswolds, and Bel & The Dragon – six exquisite modern English inns located in the Home Counties. In summary, Fuller’s is the home of great pubs, outstanding hospitality and passionate people, where everyone is welcome and leaves that little bit happier than they arrived.


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