Supreme cellar standards
At Fuller’s, we set the bar high. So while each and every one of our establishments already serves a fantastic pint, we push our pubs to strive for perfection. That’s where our Master Cellarman award comes in.
The Master Cellarman accolade rewards exceptional cellar standards and brilliant beer-keeping. It’s a mark of premium quality that you can rely on – and it’s not a title we give away lightly. To earn the honour, pubs must score 90% or more in four consecutive assessments, with marks easily lost for even the slightest smear on a pint glass.
Assessing our pubs is a full-time job, with every establishment checked four times a year. That’s more than 1,500 inspections every calendar year – all to ensure you can enjoy beautiful beer from cellars well and truly up to scratch.