#DropOfPride delivers the Festive Spirit

London Pride, the flagship brand from Fuller, Smith & Turner P.L.C., has been spreading the festive cheer by taking to the road in an extended version of its social media campaign, #DropOfPride.

Bottles of London Pride have been delivered to businesses last week as part of a Christmas Special, a total of 53 companies and an overnight drop that involved a desk drop of individually wrapped bottles to every staff member of a company (60 in total).

A video has been released of this one-off #DropOfPride Christmas Special:

On the final Friday of every month, London Pride has run a social media campaign, delivering London Pride to a number of businesses. A total of 27 businesses have received a #DropOfPride during the promotion. It has led to 4,313,773 impressions and 1330 uses of #DropOfPride hashtag across social media.

John Skinner, Fuller’s Group Digital Manager, said: “#DropOfPride has been such a success this year that it is great to be able to give something back to our loyal fans and Twitter followers. We look forward to visiting many more people next year for more #DropOfPride.”

For further information please contact the press office:
Georgina Wald              020 8996 2198            [email protected]
Joanne Steward            020 8996 2135            [email protected]
Andrew Furness        020 8996 2175            [email protected]

Notes to Editor
Fuller, Smith and Turner P.L.C. is an independent traditional family brewer founded in 1845 and is based at the historic Griffin Brewery in Chiswick, London, where brewing has taken place continuously since 1654. The Company runs 181 Managed Pubs and Hotels and 205 Tenanted pubs, with a focus on outstanding cask ale, great wine, exemplary service and delicious fresh, home-cooked food. The Company also has 641 boutique bedrooms in its Managed estate and owns a 51% share of The Stable, a craft cider and pizza restaurant business.  Fuller’s pub estate stretches from Brighton to Birmingham and from Portishead to the Greenwich Peninsula, including 168 locations within the M25.

The Fuller’s Beer Company brews a portfolio of premium beers including London Pride, ESB, Organic Honey Dew and Frontier Craft Lager. In June 2013, the Company acquired Cornish Orchards, a craft cider maker producing a range of award-winning ciders and premium soft drinks. Fuller’s is also the UK distributor for Sierra Nevada, the premier US craft beer.