Promoting quality not quantity
As both creator and retailer of alcoholic drinks, Fuller’s recognises its special duty to ensure customers drink responsibly.
That’s why we nurture a pub culture that promotes a relaxed and safe environment, and consumption in moderation.
We avoid heavily discounted drinks offers, preferring to concentrate on offering a wide range of drinks, home-cooked fresh food and exceptional service. Our brewers take great pride in the beers that they brew and this is reflected in the way they are sold. Right throughout the business, the emphasis remains firmly on quality not quantity.
We take our role as a retailer of alcohol seriously and we are active members of the British Beer and Pub Association (BBPA) and the British Institute of Innkeeping (BII). Fuller’s is also a supporter of Drinkaware, the government-sponsored trust that aims to promote responsible drinking and help reduce alcohol misuse and alcohol-related harm.
Across the company, we also invest heavily in training. Our bar staff training includes details of initiatives such as the Challenge 21 scheme to prevent underage drinking and, of course, how to politely refuse those who have had too much to drink. These measures are audited through unannounced test purchases.
Similarly, all our pubs undergo annual health and safety checks reinforced through additional internal audits and courses. We run an annual Health and Safety week in our managed pubs to ensure best practices are maintained, and employ rigorous procedures to make sure all our kitchen teams adhere to the highest standards of food hygiene.