Our communities are too good to waste

Fuller’s has been active in its local communities since its inception in 1845 and today, we have a goal of donating 1% of our profits to charity. We support a wide range of charities and our current main corporate charity is Special Olympic Great Britain – which provides a programme of year-round sporting activity for people of all ages with intellectual disabilities. 

As well as fundraising internally and across our pub estate, one of the main sources of funding is through the Pennies initiative, which raised £38,000 in the last financial year, despite the estate closures due to the Covid pandemic. Pennies is an electronic charity box and the contribution from these individual micro-donations (no one donation is over 99p) make an incredible difference. 

As well as Special Olympics, we have supported a wide range of other charities during the year including the Royal Society for Blind Children, The Spinal Injuries Association, the Licensed Trade Charity and Only a Pavement Away, a charity that looks to provide jobs in hospitality for those who are homeless or at risk of being homeless. In addition, we match fund money raised by employees in many cases.

fuller's csr

Throughout the Covid pandemic, our team members delivered incredible support to their local communities. They volunteered in food banks and at vaccination centres and cooked meals for key workers. Meanwhile our Tenants fed the homeless and vulnerable and opened their pubs as community stores. It’s that can-do spirit that has kept the Fuller’s family busy, motivated and at the hearts of their communities.

On a corporate level, we are also a key sponsor of Onside – the Hammersmith & Fulham Youth Zone project. This is our second year of involvement and we are committed to donating £150,000 over a four year period. This innovative space provides activities, support and a safe socialising space for young people in the London Borough of Hammersmith & Fulham.

Going forwards, we will be focused on three key areas:

• Central charity – building awareness of Special Olympics through fund raising initiatives driven centrally
• Local charity links – building relationships in the community through local charity links
• Community-based initiatives – making the pub the hub and building relationships at a local level.

To do this, we will:

• Hold regular events driven centrally to raise the profile of Special Olympics
• Promote Pennies throughout our estate and through all forms of card and digital transactions
• Work with Special Olympics athletes to tell their stories
• Encourage our team members to volunteer at Special Olympics events
• Hold a series of charity events at a local level to engage our customers and address issues at the heart of our communities and neighbourhoods
• Reinvigorate the Give as you Earn scheme and promote matched funding
• Allocate a day a year for employees to work on a community project. 

Pubs have always been at the heart of their communities and we will always strive to fulfil this role.