Fuller’s & Friends collaboration project is back
Fuller’s is delighted to announce the project kick-off of its second collaborative six-pack of beers, known as Fuller’s & Friends – this time working with breweries from all over the world.
The pack, due to be released in late spring, will be sold exclusively in Waitrose & Partners and will see Fuller’s collaborate with Magic Rock from England, Pilot from Scotland, Tiny Rebel from Wales, Stone & Wood from Australia, Woodstock from South Africa and Mack from Norway. Six of Fuller’s brewers will each partner up with a different brewery to put their heads together and create a different style of beer to go in to one six-pack.
The beer styles and format of this pack are still a work in progress and further announcements will be made as the project develops – updates can be found on social media using the hashtag #FullersandFriends.
Georgina Young, Fuller’s Head Brewer, said: “I’m so excited about this new project and these new friendships. Last year’s beers were a really eclectic mix of styles, which made an interesting pack of beers. This year, we’re going to work on even more beer styles – embracing trends and flavours from our international colleagues.
“Waitrose is a great partner for this project too, they understand the excitement it creates in all the brewers and that there is opportunity for some wild and wacky brews to be concocted – Waitrose has given us brewers free reign on creativity when it comes to beer styles. We’re still at the early stages of this, so there are a lot of conversations to be had and beers to be drunk before we finalise plans and I look forward to every step of this project.”
Further details of each brew can be found, as the recipes are decided, by using the hashtag #FullersandFriends on Twitter and Instagram.
Fuller, Smith and Turner P.L.C. is an independent traditional family brewer founded in 1845 and is based at the historic Griffin Brewery in Chiswick, London, where brewing has taken place continuously since 1654. The Company runs 180 Tenanted pubs and 206 Managed Pubs and Hotels, with a focus on delicious fresh, home-cooked food, outstanding cask and craft ale, great wine and exceptional service. The Company also has 781 boutique bedrooms in its Managed estate. The Fuller’s pub estate stretches from Brighton to Birmingham and from Bristol to the Greenwich Peninsula, including 173 locations within the M25. In June 2018 Fuller’s acquired Bel & The Dragon, comprising six stunning country inns (included in the pub numbers above), and the Company also owns The Stable, a craft cider and gourmet pizza restaurant business, which has 17 sites in England and Wales.
The Fuller’s Beer Company brews a portfolio of premium beers including London Pride, Frontier Premium London Lager and a variety of cask and craft keg beers supported by a changing seasonal range. The Company owns Cornish Orchards – a craft cider maker producing a range of award-winning ciders and premium soft drinks – and Nectar Imports, a wholesale drinks business. In February 2018, Fuller’s also acquired Dark Star Brewing, a craft cask brewer based in Sussex.
For further information and photography, please contact the press office:
Georgina Wald 020 8996 2198 [email protected]
Joanne Steward 020 8996 2135 [email protected]
Alice Monteath 020 8996 2175 [email protected]