Long Live The Local


It's a special feeling, when you walk into a pub, whether it's to spend time with friends, have dinner with the family, or for after-work drinks - just a few of the moments that are made all the greater for being in the pub. It’s something we have all missed so much over the last year.

A pint of beer in your favourite Fuller’s pub. Is there any better combination? Beer and pubs have been synonymous ever since the first beer was served in an inn hundreds of years ago. Brewers and publicans have supported and relied on each other ever since. Today, seven in 10 alcoholic drinks sold in a pub are beer, and beer sales account for 40% of a pub’s turnover.

Sign the petition to support our pubs



There are more than 47,000 pubs in the UK. They come in all shapes, styles and sizes offering something for everyone. Whether it’s a cosy pub at the end of a country walk, a city pub for after work drinks, or a coastal pub that serves the perfect fish and chips - each pub offers something unique. 

Pictured above: The Hercules, Lambeth

Pubs are at the heart of communities across the UK. They are host to weddings and birthdays, engagements and anniversaries, first dates, overdue reunions and lazy Sunday lunches. Pubs are shorthand for public places – where people from all walks of life are welcome and anyone can call it their second home.

Pictured above: The Ship Inn, Langstone


We can all agree that pubs and breweries are vital to the UK, however they are one of the most overtaxed industries. Long Live The Local is back with a brand new campaign for 2021. It celebrates the full return of the pub while also highlighting the important social, cultural and economic role pubs play in our lives.


Pubs are back but we can’t take them for granted. The Long Live The Local campaign is calling on the Government to invest in Britain’s pubs and breweries through reform of the tax burden our sector faces. It’s campaigning for the reform of three taxes:

- A permanent lower level of VAT for all food and beverages sold in pubs
- An overall reduction in Beer Duty
- Lower business rates for pubs equitable to other similar businesses

In return, our sector will continue to grow and we will create stronger and more connected communities, deliver local investment, create jobs and ensure we have a thriving industry to be proud of.

Pictured above: The Swan Hotel, Staines


If you want to support your favourite pubs, there are a few things you can do:

1) Share the new Long LIve the Local film and link to the campaign website via your own social media channels. Encourage your friends and family to support the campaign.

2) Sign the petition to ask the Government to lower VAT & Business Rates for pubs and for an overall reduction in Beer Duty. Sign the petition at www.longlivethelocal.pub/fullers – it takes less than two minutes.

3) Send an email to your local MP – it’s vital we put the issue on their agenda. After you’ve signed the petition there’s an option to write to your MP, which you can do in just two clicks.

Thank you for your support.

Pictured above: The Mayfly, Stockbridge

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