Enjoy Sports With Fuller's


Fuller’s Play the Beautiful Game


Even if some teams didn’t quite live up to expectations in France, at Fuller’s we made sure the football fun lasted throughout the whole Euro 2016 tournament.

The Beautiful Game

We teamed up with Amstel to kick things off in over 100 of our pubs with us, giving football fans a reason to enjoy every match.

The Fuller’s Beautiful Game invited you to spin a wheel featuring all 24 participating teams. If you landed on a country playing that day, you scored a free pint of Amstel.

If you weren’t so lucky, you got a voucher for a free pint that you could redeem when the teams on that card were playing.

The fun wasn’t just found at the bar, either. We created a digital wheel that would send you a code for your free pint, too. Over 5,000 people played the Beautiful Game online.



Be sure to check in with us for the next exciting sports campaign.


Euro 2016 might be over, but there are always more sporting occasions to join us for, and there are plenty of Fuller’s pubs showing live sports throughout the year.

You can find a good pub to watch sports in using our Pub Finder tool.