Discovering a Fresh New Experience on the Fuller’s Brewery Tour
How do you improve on an already beloved brewery tour? That was the task facing our design team, who were charged with transforming our historic Hock Cellar from a collection of interesting but understated artefacts to an exciting and engaging visitor experience.
Firstly, we had to work out what story to tell. Many weeks were spent going through our vast collection of artefacts, as well as considering the principles and values that are closest to our heart. We also worked with our brewers and tour guides, making sure that we considered everything that was important to ourselves and our visitors. In the end, we felt that ‘History & Heritage’, ‘Beer & Brewing’, being ‘Part of the Family’, and ‘Presentation and Tasting’ would give our visitors the full story behind our great beers and brand.