What's happening at Fuller's for Cask Ale Week 2020

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National Cask Ale week takes place from 24 September to 4 October. There’s a lot going on in pubs and online — from glasses to giveaways, here’s how Fuller’s is getting involved. 

Bar with cask and keg beers on display.

WHAT IS A CASK ALE?

Cask ale, also known as cask-conditioned beer or ‘real’ ale, is a brew that undergoes secondary fermentation in the barrel. The beer is untouched, unfiltered and unpasteurised. All brewers do is put fresh live beer straight into the barrel where it remains alive and kicking until it’s served. The live yeast eats away at the sugars, turning them into alcohol and creates soft carbonation. It also rounds off rough flavour edges and brings a greater depth of flavour.

This process happens in the pub cellar and the quality of the pint depends on how well the pub looks after it. It’s key that the cellar is spotless and the beer is stored at the right temperature and pulled through pristine pipes with rapid regularity. Using a hand-operated hydraulic pump, the beer is then drawn up from the cellar, straight into a glass and served.

It’s a beer that’s worth celebrating, hence why there’s a whole week dedicated to it. Here’s what’s happening in Fuller’s pubs throughout Cask Ale Week.

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THE LONDON PRIDE PINT GLASSES ARE BACK

Following on from the success of the London Pride limited edition 60th Birthday print glasses, London Pride has created a new collectors pint glass to celebrate Cask Ale Week and they’re giving them away for free in Fuller’s pubs.

To get your glass, visit any Fuller’s pub across England throughout Cask Ale Week and buy a pint of London Pride. When you purchase your first pint a staff member will give you a London Pride collectors card, and for every pint of Pride you buy, you will receive a stamp.

Once you have collected four stamps, show a staff member and they will hand over your free limited-edition London Pride pint glass to take away from the pub (while stocks last).

Find a pub near you for a pint of London Pride.

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FULLER'S VINTAGE ALE 2020

From 1 October, Fuller’s Vintage Ale 2020 will be exclusively available on cask in selected Fuller’s pubs. An annual limited-edition brew, Fuller's Vintage Ale is the most special beer to leave the Griffin Brewery each year and having the option to try a freshly poured pint in a Fuller's pub during Cask Ale Week makes it even more special.

Every Vintage Ale recipe is unique from the last - yet all have to mature, with the flavours developing over time. This year’s Vintage Ale has stayed true to its roots, with all the ingredients sourced here in the UK. The story starts with a Double Roasted Crystal (DRC) malt from East Anglia that promises malty sweetness rich in caramel and raisin. Then there’s the Hertfordshire hops - Jester and Godiva, which add ripe berry and tangy citrus notes to the signature marmalade flavours of the famous Fuller’s yeast.

Find a pub serving Fuller's Vintage Ale 2020.

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LONDON PRIDE MINI-KEG GIVEAWAY

Fuller’s are also hosting a competition on social media throughout Cask Ale Week to give one lucky winner the chance to get their hands on a 5-litre mini-keg of London Pride. It’s a beautiful thing to be able to pour your own pint of Pride from the comfort of your own home, so make sure you enter to be in with a chance of winning.

How to enter:
Look out for the posts on Fuller’s Facebook, Twitter and Instagram at the start of Cask Ale Week on 24 September.
1) Like the post and follow Fuller's
2) Share your Cask Ale stories in the comments 
3) Tag your drinking companions


One winner will be picked at random and revealed after the end of Cask Ale Week on Monday 5 October. See competition terms and conditions below.

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Terms & Conditions

  • The competition to win a 5-litre mini-keg of London Pride is open to UK residents only, aged 18 years and older
  • This giveaway is conducted on Facebook, Twitter and Instagram only and will run for 11 days, starting on Thursday 24 September 2020 and ending on Sunday 4 October 2020
  • All entries received up until midnight on 4 October 2020 will be included in the prize draw
  • One winner will be randomly selected using an online random selection generator on Monday 5 October
  • The winner will be contacted privately by Fuller’s through social media on Monday 5 October 2020
  • The prize will be sent after the winner has privately provided their name and full details to Fuller’s which will be shared with Asahi to complete the order via the brewery shop.

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