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The Original Original

Brewed under the watchful eye of our Griffin since the 1950s, London Pride is unmistakably London's beer. With its well-rounded flavour and rich history, everything about this authentic, characterful beer binds it to our capital city and the people who love it.

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Find It Now

London Pride can be discovered throughout our estate of unique and contemporary pubs - find your new local.

We export our beers to more than 60 countries worldwide, meaning your favourite bottle, cask or keg is never far away.

From your local supermarket to your favourite off-licence, you can find our canned and bottled beers to enjoy at home.

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AN ICONIC ALE

Not just the iconic ale of the capital, London Pride is an all-British affair that unites a nation of beer drinkers. It’s brewed with entirely home-grown hop varieties - Target for bittering and Northdown, Challenger and Goldings for aroma - but the soul of the beer is unquestionably in the malt.

Crystal malts combine with spring-harvested Pale Ale varieties Concerto and Propino, to give Pride its inimitable depth and balance.

Brewer's notes

Brewed to 4.1%, this tawny-coloured premium ale borrows sweet raisin, biscuit and dried-fruit notes from the Crystal malt, while fresh, piney herbs emanate from the hops. Rich, smooth and elegant on the palate, it draws to a clean, satisfying finish with beautifully balanced bitterness.

  • Tasting Beers.com World Beer Awards, 2010

  • International Beer and Cider Challenge Gold, 2002

  • International Beer Challenge Silver, 2011

  • Stockholm Beer and Whisky Festival Gold, 2015

Taste profile

Tawny
Malt and hops
Balanced malt and bitterness
Bitter
Sweet

Raise a glass

A beer of the people, this famous ale even found its name on the streets of the capital. ‘London Pride’ was a suggestion by a member of the public in the 50s, inspired by a flower of the same name that somehow survived - thrived, even - in war-time London.

Food Pairing

London Pride and roast chicken is a perfect marriage of flavours.

Roast chicken: Caramel notes of the beer perfectly complement the caramelised skin of the chicken.

There's enough bitterness to cut through the meat, potatoes and gravy and cleanse the palate, but won't overwhelm the harmonious caramel-to-caramel match.

The three Cs method was used to match our food - compliment, cut through and contrast. To find out more click here.

Discover more beer and food matches at www.beerforthat.com

Ingredients

  • Water
  • Ale Yeast
  • Malts: Chocolate, Crystal, Pale
  • Hops: Challenger, Goldings, Northdown, Target

Nutrition

Per 100ml
Keg/Bottle Cask
Energy (Kcal) 39.45 35.35
Energy (KJ) 165.39 148.39
Protein (g) 0.49 0.33
Carbohydrates (g) 3.47 2.78
Bitterness (IBU) 35 30
ABV 4.7 4.1
This product contains Malted Barley

Available now in the Fuller's shop

Free uk mainland delivery for orders over £50
Free click & collect from selected Fuller's pubs
Next working-day delivery when you order before 2pm
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