The Original Original

Brewed under the watchful eye of our Griffin since the 1950s, London Pride is unmistakably London's beer. With its well-rounded flavour and rich history, everything about this authentic, characterful beer binds it to our capital city and the people who love it.

AN ICONIC ALE

Not just the iconic ale of the capital, London Pride is an all-British affair that unites a nation of beer drinkers. It’s brewed with entirely home-grown hop varieties - Target for bittering and Northdown, Challenger and Goldings for aroma - but the soul of the beer is unquestionably in the malt.

Crystal malts combine with spring-harvested Pale Ale varieties Concerto and Propino, to give Pride its inimitable depth and balance.

Grains for ESB beer

Brewer's notes

Brewed to 4.1%, this tawny-coloured premium ale borrows sweet raisin, biscuit and dried-fruit notes from the Crystal malt, while fresh, piney herbs emanate from the hops. Rich, smooth and elegant on the palate, it draws to a clean, satisfying finish with beautifully balanced bitterness.

  • Tasting Beers.com World Beer Awards, 2010

  • International Beer and Cider Challenge Gold, 2002

  • International Beer Challenge Silver, 2011

  • Stockholm Beer and Whisky Festival Gold, 2015

Taste profile

Tawny
Malt and hops
Balanced malt and bitterness
Bitter
Sweet

Raise a glass

A beer of the people, this famous ale even found its name on the streets of the capital. ‘London Pride’ was a suggestion by a member of the public in the 50s, inspired by a flower of the same name that somehow survived - thrived, even - in war-time London.

London Pride | The Original

As the official beer of the 2018 Virgin Money London Marathon, our approach to training is simple – #RunWithPride.

Ingredients

  • Water
  • Ale Yeast
  • Malts: Chocolate, Crystal, Pale
  • Hops: Challenger, Goldings, Northdown, Target

Nutrition

Per 100ml
Keg/Bottle Cask
Energy (Kcal) 39.45 35.35
Energy (KJ) 165.39 148.39
Protein (g) 0.49 0.33
Carbohydrates (g) 3.47 2.78
Bitterness (IBU) 35 30
ABV 4.7 4.1
This product contains Malted Barley

Food Pairing

London Pride and roast chicken is a perfect marriage of flavours.

Roast chicken: Caramel notes of the beer perfectly complement the caramelised skin of the chicken.

There's enough bitterness to cut through the meat, potatoes and gravy and cleanse the palate, but won't overwhelm the harmonious caramel-to-caramel match.

London Pride | The Original

London Pride Confessions: What's the biggest secret you've never told your Dad?

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