The current Honey Dew advertising campaign, launched in June 2011 and seen at the head of this page, really targets drinkers after something more flavoursomethan their standard lager.
The stunning advert features a beautiful glass of crisp, golden, refreshing Honey Dew -sure to whet a few appetities.
When people try Honey Dew they tend to love it and we’ve given over 100,000 people the chance to try it in the last twelve months through our sampling activity.
Sometimes brands can make things a little too complicated but we’ve found, in Honey Dew’s case, simply putting the beer out there to be seen and tasted has had a terrific effect. This new campaign, while talking directly to lager drinkers to let them know there’s something more flavoursome out there, continues that work with another stunning image of the beer in its beautiful glass.
The campaign will be seen on high-profile billboard sites around London from the middle of June 2011.