Proud of British Beer
British beer is the envy of the world, and these people are proud to be involved in its creation.
In just under five minutes, this film delivers a simple, powerful message about British beer, articulated by some 25 brewers, including Fuller's, as well as licensees, bar staff, barley farmers, hop growers and maltsters. It’s not just a ‘feel good’ movie, however: just weeks away from the 2011 Budget, it also sends a stern warning about the ruinous effect of the government’s beer taxation policy.
“Stop the duty increases – show some pride in British beer”, implores a group of brewers in the film’s end frame.