Business Development Manager Support
At Fuller's, we pride ourselves on the close working relationship between our tenants/lessees and their business development manager. You can expect to see your business development manager at least once every eight weeks, having allowed for holidays. Key to maintaining this relationship is a commitment to the training needs of the BDMs, many of whom have attended a year-long course at The Ashridge Management Training College, being coached in many disciplines. Fuller's is also totally committed to supporting all training for tenants/lessees and BDMs accredited by the BII.
Your Business development Manager can be contacted (personal mobile numbers will be provided on day of change) at any time of day or night and our obligation to you is to respond within 48 hours of a call being made.
Your business development manager will call at your pub at regular intervals and can provide support and professional advice on:
• The current trade figures for your pub on an annual, monthly and moving year basis
• Capital investments
• Current marketing and promotional opportunities
• Annual business planning and financial aspects of the business
• Training requirements and scheduling
• A free pub design service if you are planning to decorate or alter your premises
• Product management and supply
• Act as a contact point for all other head office functions if necessary.
Capital Support Programme
To ensure licensees have the opportunity to continually make improvements to their properties, or perhaps reposition their business, Fuller’s sets aside an amount of money to help with capital investments. A full study of the business will be undertaken and, if both parties agree that it is the right way forward for the pub, our estates department will oversee the entire project. The project will need to bring a return for both parties involved, you via the takings and Fuller's via the rental income. Your business development manager will help you prepare for any scheme you wish to propose.
We have regular communication with our licensees on a number of topics via our in-house magazine, Tenants Extra. Tenants Extra is a regular glossy publication which contains stories from our pub estate, business building ideas and exclusive offers.
World-Famous Cask-Conditioned Seasonal Ales
As well as our award-winning core range of ales mentioned earlier in this brochure, Fuller's produces a varied selection of seasonal beers which ensure your customers can look forward to something a little different from time to time.
Cask Ale is essential to our business and is one of the key differentiators between a pub and a supermarket. We have a dedicated team of professional trade quality advisors to help make sure that every pint served is of the highest possible quality. This team visits every cellar unannounced four times per annum and measures every aspect of beer quality from cellar to glass. This can lead to the ultimate Fuller's accolade of becoming a Master Cellarman. As a reward to all Master Cellarmen we provide a free firkin of beer every month.
The outside of your pub is the first thing any prospective customers will see. To ensure that the first impression you give is a positive one, Fuller's has a policy of regularly refreshing all our pubs' external signage schemes at the company's cost.
Fuller's offers a unique selection of outstanding quality wines, the vast majority of which are exclusive to Fuller's tied pubs. Your business development manager can arrange for a wine expert to assist you in the development of a bespoke wine selection for your pub, including the production of the printed list itself. You can expect to see an exclusive wine offer in each issue of Tenants Extra.
Catering and Food Development
Food is an increasingly important factor in many pubs' offering. Your BDM will be able to provide you with ideas and suggestions for developing the food trade at your pub if appropriate. This support can include menu development and production, recipe and promotional ideas.
We also offer an extensive range of catering courses, from beginner to expert. Details of which are available on our website.
Fuller’s Incentive Schemes
Discount schemes are offered on all full tenancy and lease agreements. A full list of the current discounts applicable to the agreement on offer to you will be provided during the interview stage.
Your business development manager, together with an independent machine advisor, will always be aware which machines are performing well throughout the Fuller’s estate and will advise you on what is best for your pub. All machines must come from one of our nominated suppliers.
All tenants will be regularly provided with details of purchasing agreements for non tied products negotiated by Fuller’s with a variety of suppliers.
We have an experienced marketing team who will be happy to assist licensees with any ideas they may have for promotions. In addition, your business development manager will be able to support you with a range of promotional packages designed to help build your business. Examples of this support can include:
· Production of point of sale material including posters and flyers
· Development of direct marketing campaigns
· Loyalty and reward schemes
Fuller’s has a centralised press office, which will offer guidance, assistance and produce press releases to help you gain media coverage for your pub. The press office will also be available to handle the media on your behalf in any unfortunate circumstances – this service is available during and outside of office hours on 07789 396197.
Fuller's provides access to an independent rating advisor who will assist you in all rating matters. Fuller's pays for this service on your behalf.