Fuller's has a long history of selecting and selling wines, in the process developing an astute knowledge of the market as well as good relationships with wine growers all over the world.
For many years, until 2000, Fuller's owned a successful chain of specialist wine shops which were well known to wine aficionados. As the market became more supermarket orientated, we sold the chain to concentrate on developing our wholesale business.
Today we employ a number of specialists who provide a complete service to both our own pubs and hotels, as well as to numerous free trade accounts and wholesalers. This involves sourcing, training and designing wine lists as well as any support that is required to maximise wine sales.
Of the quarter of a million cases of wine that we sell, over 90% is sourced directly from wine growers with whom we work closely to produce wines that are exclusive to Fuller's