Made of London
Brewed under the watchful eye of our Griffin since the 1950s, London Pride is unmistakably London's beer. With its well-rounded flavour and rich history, everything about this authentic, characterful beer binds it to our capital city and the people who love it.
A beer as alive as the city that brews it
The last two centuries have given us some great books. Many based in London. About Londoners. Like the pipe smoking sleuth from Baker Street ... , the nanny that preferred her umbrella to the Routemaster, and the boy that never grew up. OK, so he wasn’t from London, but he did visit - probably flew over our brewery - and while those authors were busy writing their stories, we were writing ours. Brewing books, dating back to 1845. They’re not famous, but like any good classic they’re still being read today, by our brewers, who in turn continue our story with new recipes and tales of cask and keg. Not exactly populist, but to enjoy our story you don’t have to read it, just take a sip.
It's not called London-ish pride
Our brewery’s stood in London, beside the Thames, since 1845. And we’ve been brewing London Pride here since long before Boris bikes, oligarchs and free evening newspapers ... . Sure, we could have moved out. Saved some money. But it’s not just a brewery, it’s our home. And some things are more important than the bottom line. So we’re staying put. Besides, “I’ll have a pint of London-ish Pride” just doesn’t sound right.
Griffin's eye view
She’s on our bottles, our pint glasses and the logo on this poster. But she first appeared on our brewery wall in Chiswick over 175 years ago. As unofficial head of security ... (in mythology the Griffin is a beast that protects treasure) nothing escapes her on that perch high above the Thames. Millions of pints of London Pride aside, she’s seen 77 Oxford wins. 81 for Cambridge. A few shivering skinny dippers. David Walliams swim past for charity. And the Queen, celebrating her Diamond Jubilee. Apparently our Griffin got a wave. Maybe she should run for Mayor.
Horses love it
Back in the day, London Pride was transported through the city using horse and wagon. The horses would get thirsty and the drivers would give them a bottle or two ... . Soon the horses developed a fondness for our fine ale, and it got to the point where they refused to drink water. So, in effect the wagons were powered by London Pride. These days we use vans for those narrow London streets, but no one’s tried London Pride in the fuel tanks, yet.
No wall flower
In the 50s we created a new ale. Rich, smooth and wonderfully balanced. We just needed a name. There was no Twitter back then, but we asked around London for suggestions all the same ... , and one in particular was inspired. A flower. But not any old flower. ‘London Pride’ (or Saxifraga x urbium to be precise). A tough little perennial that grew during the Blitz, covering the rubble like tiny beacons of hope. A homage to the city’s indomitable spirit, and a fitting name for our ale. So thank you London.
Who needs Twitter?
Back in the fifties, once we’d perfected the recipe for our fine ale, we were a bit stuck for a name. There was no internet back then, so we just sort of asked around, in person ... . It took a while, but then finally one suggestion stuck, ‘London Pride’. A little flower that got its name during the Blitz for its obstinate spirit, popping up everywhere across London, like a beacon of hope. See, who needs Twitter? (Follow us on Twitter.)
London born and brewed
We’re proper Londoners (our postcode’s been W4 2QB since before postcodes were even invented) and like a lot of Londoners, we don’t have a garden ... . We have got a river though, and everyone’s welcome.